A Challenge for Europe
The audiovisual sector is one of the fastest growing areas of the European economy and a leading global market. The internationalisation and integration of what previously were mostly national media landscapes, boosted by rapid technical progress, mean that the audiovisual sector now stands out above other branches of the economy.
As well as huge potential, the dynamism, size and incredible diversity of the sector bring certain challenges for the players involved. One such challenge lies in people's understanding of the audiovisual sector or of its component parts, over and above linguistic, cultural and national boundaries. Such an understanding depends on reliable, up-to-date information, the need for which has never been as great as it is today.
Transparency through Information
According to its Statute, "the aim of the European Audiovisual Observatory shall be to improve the transfer of information within the audiovisual industry, to promote a clearer view of the market and a greater transparency. In doing so, the Observatory shall pay particular attention to ensuring reliability, compatibility and comparability of information".
The Observatory's task is therefore clearly defined: to improve the transfer of and access to information. Achieving this means developing and providing information services in whichever formats audiovisual specialists need them most.
Fields of Activity and Responsibility
The Observatory has adopted a pragmatic definition of the audiovisual
sector in which it works. Its principal areas of interest are:
In these four sectors, the Observatory provides information services
in the following fields:
As far as its geographical scope is concerned, the Observatory monitors, records and analyses developments in its Member States. In addition, if it seems sensible from a practical point of view, countries relevant to Europe are included.
Information Services and Target Groups
The various stages involved in providing information include the systematic collection, documentation and processing of information and data, together with its dissemination to users.
In addition, requests received by the Observatory are passed on to the relevant contact persons.
The Observatory's primary target groups are audiovisual experts, including decision-makers in the various national ministries responsible for media, the relevant press officers of related public administrative bodies, journalists, scientists, researchers, lawyers and advisers.