Sources of Information on Advertising

1. International professional organisations
2. European professional organisations
3. National professional organisations
4. Ssources of statistical information
5. Other sources of information

1. International Professional Organisations

International Advertising Association (IAA) – Association internationale de la publicité
The IAA represents tripartite interests (agencies, advertisers, media) at international level.
http://www.iaaglobal.org

International Chamber of Commerce (ICC) - Chambre internationale de Commerce (CIC)
The International Chamber of Commerce represents companies at international level. Its activities include the drawing up of codes of conduct as regards commercial communication and advertising.
http://www.iccwbo.org/

World Federation of Advertisers (WFA) - Fédération mondiale des annonceurs (WFA)
The WFA represents at a global level the interests of advertisers in businesses connected with marketing and communication.
http://www.wfanet.org/

World Advertising Research Center (WARC)
http://www.warc.com/

2. European Professional Organisations

Advertising Information Group (AIG)
The AIG is an umbrella group for a number of national tripartite bodies, namely: the Advertising Association (AA - GB), the Austrian Fachverband Werbung und Marktkommunikation (AFWM - AT), the Dutch Stichting Stuurgroep Reclame (DSSR - NL), the Hungarian Advertising Association (HAA - HU), and the Zentralverband der Deutschen Werbewirtschaft (ZAW - DE).
http://www.aig.org/

Association of Commercial Television in Europe (ACT) - Association des télévisions commerciales en Europe
The ACT represents a certain number of European commercial television companies, particularly those financed by advertising. The ACT is a member of the Advisory Committee of the European Audiovisual Observatory.
http://www.acte.be

Association of Television and Radio Saleshouse (egta)
egta is the trade association of 113 television (82 TV members) and radio sales houses (30 radio members) that commercialise the advertising space of both private and public TV and radio channels throughout Europe and beyond. egta's TV members represent over 75% of the European TV advertising market and its radio members gather 50% of the radio advertising market in countries where they are represented. egta fulfils different functions for its members in fields of activities as diversified as regulatory issues, audience measurement, sales methods, interactivity, cross-media, technical standards, new media, etc.
http://www.egta.com

European Advertising Standards Alliance (EASA) - Alliance européenne pour l'éthique en publicité
The EASA gathers together national bodies for advertising ethics.
http://www.easa-alliance.org/

European Association of Communication agencies (EACA)
EACA represents the associations of communication agencies.
http://www.eaca.be/

European Federation of Magazine Publishers (FAEP) - Fédération européenne des éditeurs de magazine
http://www.faep.org

European Newspaper Publisher’ Association (ENPA) - Association européenne des éditeurs de journaux
http://www.enpa.be

Federation of European Direct Marketing (FEDMA) - Fédération européenne du marketing direct
http://wwww.fedma.org

3. National Professional Organisations

AT	Fachverband Werbung und Marktkommunikation Wiedner Hauptstraße 73, 2. Stock A-1040 WIEN Tel.: +43 (0)5 90 900-3541  -   Fax: +43 (0)5 90 900-285 werbung@wko.at http://www.fachverbandwerbung.at/
BE	Belgian Association of Advertising Agencies (B3A) 3 Rue Saint Quentin B-1000 BRUSSELS Tel.: +32 2 231 07 10 - Fax: +32 2 231 01 04
BG	Association of Advertising Agencies - Bulgaria 13 ‘Veliko Tarnovo’ Street. BG-1504 SOFIA Tel.: +359 2 43 28 13 - Fax: +359 2 43 28 13
CH	Bund Schweizerwerbeagenturen BSW / USC bsw leading swiss agencies Konradstrasse 61 8005 Zürich Tel.: +41 (0)43 444 48 10  -   Fax: +41 (0)43 444 48 11 info@bsw.ch http://www.bsw.ch/
CY	Cyprus Association of Advertising Agencies (CAAA) CCCI Building P.O. Box 1455 Griva Digni N° 38 NICOSIA Tel.: +357 2 66 95 00 Fax: +357 2 66 10 44 http://www.ccci.org.cy
CZ	Association of Czech Advertising Agencies and Marketing Communication (ACRA M.K.) Holušická 3, CZ-148 01 PRAHA 4 Tel.: +420 272 661 061 acra@acra-mk.cz http://www.acra-mk.cz
DE	Gesamtverband Werbeagenturen (GWA) Friedenstrasse 11 D-60311 FRANKFURT/MAIN Tel.: +49 69 256 00 80 - Fax: +49 69 23 68 83  http://www.gwa.de Zentralverband der deutschen Werbwirtschaft (ZAW) http://www.interverband.com/zaw/
DK	Danske Reklamebureauers Brancheforening (DRB) 20 Badstuestraede, P.O. Box 74 DK-1003 COPENHAGEN K Tel.: +45 33 13 44 44 - Fax: +45 33 11 63 03 http://www.drb.dk
ES	Asociación Española Agencias Publicidad (AEAP) Sagasta 26 E-28004 MADRID Tel.: +34 91 447 75 77 - Fax: +34 91 447 78 81 http://www.aeap.es
FI	Mainostoimistojen liitto r.y. (MTL) Vuorikatu 22 A 3 SF-00100 HELSINKI Tel.: +358 9 625 300 - Fax: +358 9 625 305 http://www.mtl.fi
FR	Association des Agences-Conseils en Communication (AACC) 40 Blvd Malesherbes B.P. 66-08 F-75362 PARIS CEDEX 08 Tel.: +33 (0)1 47 42 13 42 - Fax: +33 (0)1 42 66 59 90 http://www.aacc.fr Syndicat National de la Publicité Télévisée (SNPTV) 1 Quai du Point du Jour 92656 Boulogne Cedex Tél : +33 (0)1 41 41 43 21 - Fax : +33 (0)1 41 41 43 30 http://www.snptv.org/ Email : pubtv@snptv.org
GB	Advertising Association http://www.adassoc.org.uk/index.html Institute of Practitioners in Advertising (IPA) 44 Belgrave Square GB-LONDON SWIX 8QS Tel.: +44 171 235 70 20 - Fax: +44 171 245 99 04  http://www.ipa.co.uk
GR	Hellenic Advertising Agencies Association (HAAA) Yperidou 7 GR-105 58 ATHENS (Plaka) Tel.: +30 1 3246 215/ 6/ 7/ 8 - Fax: +30 1 3246 880  http://www.edee.gr
HU	Association of Advertising Agencies in Hungary (MaRS) Andrássy út 101 Magyar Sajtó Háza H-1068 BUDAPEST Tel.: +36 1 342 49 29 - Fax: +36 1 322 10 24
IE	Institute of Advertising Practitioners in Ireland (IAPI) 8 Upper Fitzwilliam Street IRL-DUBLIN 2 Tel.: +353 1 676 59 91 - Fax: +353 1 661 45 89 http://www.iapi.ie
IS	Samband Íslenskra Auglýsingastofa (SÍA) Háteigsvegi 3 IS-105 REYKJAVIK Tel.: +354 562 95 88 - Fax: +354 562 95 85  E-mail: sia@sia.is http://www.sia.is
IT	Associazione delle Imprese di Comunicazione (AssoComunicazione) Via Larga 23 I-20122 MILAN Tel.: +39 02 58 30 71 69 / 74 50 / 71 94 Fax: +39 02 58 30 71 47 http://www.assap.it
NL	Dutch Stichting Stuurgroep Reclame (DSSR – NL) http://www.aig.org/srch.html  VEA/Dutch Association of Communication Agencies A.J. Ernststraat 169 NL-1083 GT AMSTERDAM Tel.: +31 20 642 56 42 - Fax: +31 20 646 47 37  http://www.vea.nl
NO	Norwegian Association of Advertising Agencies (NAAA) Hegdehaugsveien 24 P.B 2373 Solli N-0201 OSLO Tel.: +47 23 19 60 40 - Fax: +47 23 19 60 49  http://www.rbf.no
PL	Polish Advertising Agencies Association J Walter Thompson - Parintex Sp.Z. O.O. Ul. Zurawia 45 PL-00-680 WARSZAWA Tel. +48 22 625 7888 - Fax +48 22 621 4322
PT	Assoçiação Portuguesa das Empresas de Publicidade e Communição (APAP) Rua Rodrigo da Fonseca 204, 4° Dt° P-1000 LISBON Tel.: +351 1 385 46 72 Fax: +351 1 385 65 18
RO	Romanian Association of Advertising Agencies Calea Plevnei Nr. 53 Etaj 6, Sector 1 Bucarest/Romania Tel. +40 1 312 6868 - Fax +40 1 312 1497
RU	Russian Advertising Association 20 Usievicha str. Korp 1 RU-125190 MOSCOW Tel.: +7 095 969 2021 - Fax: +7 095 969 2022
SE	Sveriges Reklamförbundet (SRF) Norrlandsgatan 24 P.O. Box 1420 S-111 84 STOCKHOLM Tel.: +46 8 679 08 00 - Fax: +46 8 679 08 01 http://www.reklam.se
SK	Klub reklamnych agentùr Slovenska (KRAS) Advertising Agencies Club of Slovakia Staré Záhrady 1 SK-821 05 BRATISLAVA Tel.: +421 7 43 42 50 40 - Fax: +421 7 43 42 50 40 http://www.kras.sk
SI	Slovene Association of Advertising Agencies Ob zeleni jami 3 Ljubljana Slovenia Tel. +386 61 140 4597 - Fax +386 61 140 4599
TR	Reklamcilar Dernegi (RD) Yildiz Çiçegi Sokak N° 19 Etiler T-80630 ISTANBUL Tel.: +90 212 257 88 73 / -74/ -75 Fax: +90 212 257 88 70  or +90 212 287 17 98 http://www.rd.org.tr

4. Sources of Statistical Information

There are a number of publications supplying European statistics on advertising.

The European Advertising and Media Forecast

This is no doubt the most important of these publications. The statistics which appear in this regular publication are the outcome of an attempt at harmonisation carried out since the mid-1980s by the statistics group of the European Advertising Tripartite. Currently edited by the British tripartite association (Advertising Association) and NTC Publications.

Orders should be sent to:

NTC PUBLICATIONS LTD
Farm Road
HENLEY-ON-THAMES
Oxfordshire RG9 1EJ
UNITED KINGDOM
Tel.: +44 1491 411 000 - Fax: +44 1491 571 188
http://www.warc.com

A summary of the data published in the European and Advertising Media Forecast is published in the European Audiovisual Observatory's Yearbook.
http://www.obs.coe.int/oea_publ/yb/

Other publications

Advertising Expenditure Forecasts, Zenith Media, London, yearly

ADVERTISING ASSOCIATION and EUROPEAN ADVERTISING TRIPARTITE, The European Advertising and Media Yearbook, NTC Publications Ltd, Henley-on-Thames, yearly

Europub. Le marché publicitaire européen/The European Advertising Market, Havas, Paris, yearly.

World Advertising Trends, NTC Publications Ltd, Henley-on-Thames, yearly.

YOUNG AND RUBICAM, European Media Cost Comparison, NTC Publications Ltd, Henley-on-Thames, yearly.

5. Other Sources of Information

Advertising Age: the site of the well-known American publication: http://www.adage.com/

Advertising World: an American site with links to many sites particularly concerned with advertising: http://advertising.utexas.edu/world/index.asp

Edited by André Lange (04/2001)
Last partial up-date: 11.10.2007