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| MEDIA |
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Advertising Activities of the Public Broadcasters in the European Union
| Country ISO-codes | Broadcasting companies | Activities (abbreviations used) |
Advertising airtime sales companies or department | Legal statute | Ownership | Activities for other clients |
| AT | ORF | R + TV + ThTV +Web | ORF
Enterprise GmbH ORF Enterprise GmbH & Co KG |
Limited company | 100 % ORF | -/- |
| BE | RTBF | R + TV + Web | RMB (S.A.) | Public company | RTBF
(51 %) Régie publicitaire belge (49 %) |
CANAL+ Belgique CANAL+ Vlaanderen 12 Local television Radio stations of the NRJ Group BRF & 100.5 Hitradio 426 cinema theaters Various magazines Websites |
| VTR | R + TV + Web | VAR (N.V.) | Public company | VRT
(55 %) Sydes (45 %) (Sydes is owned at 92,5 % by V.U.M. MEDIA) |
Websites | |
| BRF | R + TV + Web | Mediaconcept GmbH | Limited
Company |
-/- | -/- | |
| DE | ARD | R + TV + ThTV + Web | ARD-Werbung SALES & SERVICES GmbH | Limited company | Each of the regional stations owns 10 % | Eurosport Deutsche Welle (R + TV + web) |
| - Bayerischer Rundfunk (BR) | R + TV + Web | - Bayerische Rundfunkwerbung GmbH | Limited company | 100 % BR | -/- | |
| - Hessischer Rundfuk (HR) | R + TV + Web | - HR Werbung GmbH | Limited company | 100 % HR | -/- | |
| - Mitteldeutscher Rundfunk (MDR) | R + TV + Web | - MDR-Werbung GmbH | Limited company | 100 % MDR | -/- | |
| - Norddeutscher Rundfunk (NDR) | R + TV + Web | - NDR Media GmbH | Limited company | 100 % NDR | -/- | |
| - Ostdeutscher Rundfunk Brandeburg (ORB) | R + TV + Web | - ORB Werbung GmbH | Limited company | 100 % ORB | -/- | |
| - Radio Bremen (RB) | R + TV + Web | - Radio Bremen Werbung GmbH | Limited company | 100 % RB | -/- | |
| - Sender Freies Berlin (SFB) | R + TV + Web | - SFB Werbung GmbH | Limited company | 100 % SFB | -/- | |
| - Südwestrundfunk (SWR) | R + TV + Web | - SWF Südwest - Werbung GmbH | Limited company | 100 % SWR | -/- | |
| - Saarländischer Rundfunk (SR) | R + TV + Web | - Werbefunk Saar GmbH | Limited company | 100 % SR | -/- | |
| - Westdeustcher Rundfunk (WDR) | R + TV + Web | - WWF Westdeutsche Rundfunkwerbung GmbH | Limited company | 100 % WDR | -/- | |
| ZDF | R + TV + ThTV + Web | ZDF Werbefernsehen | Department of ZDF | -/- | -/- | |
| Deutsche Welle | R + TV + Web | ARD-Werbung SALES & SERVICES GmbH | Limited company | -/- | -/- | |
| Deutschland Radio | R + Web | No advertising revenues | -/- | -/- | -/- | |
| DK | Danmark Radio | R + TV + Web | No advertising revenues | -/- | -/- | -/- |
| TV2 | TV + Web | TV2Reklame | Department of TV2 | -/- | -/- | |
| ES | RTVE | R + TV + ThTV + Web | Gerencia Comercial RTVE | Department of RTVE | -/- | Proposes formula of airtime sales bundling with autonomic radio and TV |
| Corporacio catalana de radio y televisio (CCRT) | R + TV + Web | Direccion Comercial | Department of CCRT | -/- | -/- | |
| Compania de Radio-Television de Galicia (CRTVG) | R + TV + Web | Dirección Comercial | Department of CRTVG | -/- | -/- | |
| Ente publico Radio Television Madrid (RTM) | R + TV + Web | Direccion Comercial | Department of RTM | -/- | -/- | |
| Radiotelevisio Valenciana (RTVV) | R + TV + Web | Departament de Màrqueting de RTVV | Department of RTVV | -/- | -/- | |
| Radio y Television de Andalucia (RVTA) | R + TV + Web | Direccion Comercial | Department of RTVA | -/- | -/- | |
| Euskal Irrati Telebista (EITB) | R + TV + Web | Direccion Comercial | Department of EITB | -/- | -/- | |
| FI | YLE | R + TV + ThTV + Web | Commercial department | Department of YLE | -/- | -/- |
| FR | France-Television
- France 2 |
TV + ThTV + Web | France Television Publicité (S.A.) | Public company | France Television (100%) | TV5
Satellimages Euronews |
| Espace 3 | Public company | France Télévision Publicité (100 %) | -/- | |||
| France Espace Développement | Public company | France Télévision Publicité (100 %) | -/- | |||
| France Télévision Publicité Grand Ouest | Société en commandite simple | Espace 3 (69 %) and regional press publishers (31 %) | -/- | |||
| France Télévision Publicité Sud Est | Société en commandite simple | Espace 3 (>65 %) and regional press publishers (<35 %) | -/- | |||
| France Télévision Publicité Grand Est | Société en commandite simple | Espace 3 (67 %) and regional press publishers (33 %) | -/- | |||
| France Télévision Publicité Paris-Ile de France - Centre | Société en commandite simple | Espace 3 (67 %) and regional press publishers (33 %) | -/- | |||
| France Télévision Publicité Nord Pas de Calais Picardie | Société en commandite simple | Espace 3 (67 %) and regional press publishers (33 %) | -/- | |||
| France Télévision Grand Sud | Société en commandite simple | Espace 3 (75 %) and regional press publishers (25 %) | -/- | |||
| Media
Exchange |
Public company | France Télévision Publicité (100 %) | -/- | |||
| Web Sat Pub | Public company | France Télévision Publicité (100 %) | -/- | |||
| TV 5 Satellimages | ThTV + Web | France Television Publicité | -/- | -/- | -/- | |
| Radio France | R + Web | Radio France Publicité | Departement of Radio France | -/- | -/- | |
| Radio France Outremer | R + TV + Web | -/- | -/- | -/- | -/- | |
| Radio France International | R + Web | -/- | -/- | -/- | -/- | |
| La Sept-ARTE (ARTE France) | TV + Web | No advertising revenue | -/- | -/- | -/- | |
| GB | BBC | R + ThTV + Web | No advertising revenue | -/- | -/- | -/- |
| ChannelFour | TV + + ThTV + Web | Commercial department | Commercial department | -/- | -/- | |
| S4C | TV + Web | S4C Rhyngwladol | -/- | S4C (100 %) | Also acts as programmes sales company | |
| GR | ERT | R + TV + Web | -/- | -/- | -/- | -/- |
| IE | RTE | R + TV + Web | RTE Commercial Enterprises Ltd | Limited Company | RTE (100 %) | Also
acts as programmes sales company RTE Guide (TV programmes magazine owned by RTE) |
| IT | RAI | R + TV + ThTV + Web | SIPRA S.P.A. | Public company | RAI (100 %) | 550 cinema theaters |
| LU | Honnert 7 FM | R + Web | -/- | -/- | -/- | -/- |
| NL | NOS and broadcasting associations | R + TV + Web | Stichting Ether Reclame STER | Foundation | -/- | -/- |
| Broadcasting associations | R + TV + Web | -/- | Commercial departments | -/- | TV Programmes magazines | |
| PT | Radiodiffusao Portuguesa (RDP) | R + Web | -/- | -/- | -/- | -/- |
| Radiotelevisao Portuguesa (RTP) | TV + Web | RTC Radiotelevisao Commercial Lda. | Limited company | RTP | TV Guia (TV programmes magazine owned by RTP) | |
| SE | SVT | TV + ThTV + Web | No advertising revenue | -/- | -/- | -/- |
| Sveriges Radio (SR) | R + Web | No advertising revenue | -/- | -/- | -/- | |
| Sveriges Utbildingsradio | TV | No advertising revenue | -/- | -/- | -/- |
Abbreviations used for "Activities" :
| R = Radio | ThTV = Thematic TV channels |
| TV = TV | Web = Internet |
Edited by André Lange
(12/2001)
Last partial up-date: 12/2004