Video and video on demand in Europe
2016-The presence of broadcasters on video sharing platforms
The presence of broadcasters on video sharing platforms
Author: Christian GRECE, European Audiovisual Observatory
This study includes a qualitative look at how broadcasters are using video sharing platforms. It appears that broadcasters still use video sharing platforms mostly for branding, promotional, marketing and communication purposes, rather than providing full catch-up services for viewers or releasing “true” original content.
This note is part of the studies that the European Commission (DG CONNECT) has commissioned.This note is only available in English and can be downloaded here.