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2016-The presence of broadcasters on video sharing platforms

The presence of broadcasters on video sharing platforms

Auteur: Christian GRECE, European Audiovisual Observatory

Publié: 04/04/2017

 

This study includes a qualitative look at how broadcasters are using video sharing platforms. It appears that broadcasters still use video sharing platforms mostly for branding, promotional, marketing and communication purposes, rather than providing full catch-up services for viewers or releasing “true” original content.

This note is part of the studies that the European Commission (DG CONNECT) has commissioned.This note is only available in English and can be downloaded here.