Vidéo et vidéo à la demande en Europe
2016-The online advertising market in the EU
The online advertising market in the EU
Auteur: Christian GRECE, European Audiovisual Observatory
This new study provides insights into the EU online advertising market. The main take is that 2015 was the first year in which online advertising (EUR 36.4 billion) surpassed TV advertising in Europe (EUR 33.3 billion).
This note is part of the studies that the European Commission (DG CONNECT) has commissioned.This note is only available in English and can be downloaded here.