Subjects of pan-European interest concerning audiovisual
Does the title of this IRIS plus Collection remind
you of the 19th century gold-diggers who tried to make their
fortune from Californian rivers by panning for gold, ideally
nuggets? What links the themes of this IRIS plus Collection
with the hopes of the adventurers of that era?
Firstly, the economic prospects of the audiovisual sector, on
which both creative individuals and businessmen put their money.
And secondly, the hope of financial success, which both categories
hope to achieve through the diversity of audiovisual content
and services, as well as the financial risk that many of them
accept in exchange.
However, in contrast to the Californian Gold Rush, the people
involved are not adventurers, but representatives of a branch
of industry which, in Europe as elsewhere, has enjoyed steady
growth and created jobs for many years. In addition, this sector
promotes our cultural diversity, an asset which is both valued
and (legally) protected. Thus the products and services of the
audiovisual sector have a cultural and spiritual value as well
as an economic one.
The seven articles in this IRIS plus Collection deal
with different areas of regulation of the audiovisual sector,
each of which has a noticeable impact on the sector's profit
potential and cultural contribution.