Just before MIP Junior opens - European Audiovisual Observatory publishes new report on children’s TV
This figure comes from the European Audiovisual Observatory’s new free to download report: Children’s TV channels in Europe - Who are the key players?
Share of children’s TV channels (including linguistic versions) established in Europe (%)
A total of 329 children’s TV channels (including the various linguistic versions) are currently on offer in Europe, accounting for 6% of all national and international TV channels established in Europe. One children’s TV network features on average 2.6 linguistic versions.
Source: European Audiovisual Observatory / MAVISE database
This report provides an analysis of the supply of children’s TV channels in Europe, and their performance in terms of audiences and the main market players controlling them. The scope of this new analysis is pan-European with specific focus at country level.
Average number of linguistic versions per children’s TV network in Europe
The quarter of all children’s TV networks in Europe accounted for by the US private sector (33) nonetheless represents around 70% of the total number of children’s channels at the pan-European level (225) because each US children’s network has an average of seven linguistic versions.
Average number of linguistic versions per children’s TV network in Europe
Source: European Audiovisual Observatory / MAVISE database
The US children’s TV channels account for 60% of the total children channels ratings in Europe.
Breakdown of children’s TV channel audiences in Europe by type of ownership (%)
Source: European Audiovisual Observatory / Eurodata TV Worldwide
Data sources:
The data related to the offering of children’s TV channels in terms of establishment, availability, and type of ownership is sourced from MAVISE, the database on TV and on-demand audiovisual services and companies in Europe managed by the European Audiovisual Observatory, while the datasets covering the audiences are provided by Eurodata TV Worldwide.
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