Download "Investments in original European content - 2024 edition"

Background to this report:

This brand-new report: “Audiovisual services spending on original European content” has just been published by the European Audiovisual Observatory, part of the Council of Europe in Strasbourg. This report provides an analysis of spending in wider Europe by streamers and broadcasters operating in these territories.

This new report finds that:

• Total spending on European original works (excluding news and sports rights) amounted to EUR 22 bn in 2023, reflecting a slower growth after the post-pandemic rebound. For the purpose of this report, Europe refers to EU27, Albania, Armenia, Bosnia and Herzegovina, Iceland, Montenegro, North Macedonia, the Republic of Moldova, Norway, Serbia, Switzerland, Türkiye, the United Kingdom and Ukraine.

• Global streamers’ spending increased by 34% in 2023 (vs. 104% in 2022) to reach EUR 5.7 bn and accounted for 26% of all spending on European original content. Global streamers’ investments in original European content continued to grow as Europe captures a growing share of global streamers’ investments in content.

• The UK and Spain together accounted for 53% of global streamers’ spending on original European content.

• The share of global streamers in total original content spending is particularly high in Spain (over 50%) and, to a lesser extent, in Italy, and in the United Kingdom.
• The share of scripted programming in streamers’ spending on original content has slightly decreased over time but scripted programming still accounts for the lion’s share (80%).
• Among scripted content, series account for about 90% of global streamers’ investments vs. 10% for films.