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European films and programmes get 31% of all promotion on TVOD services

European Audiovisual Observatory publishes new report on the prominence of European works on transactional VOD (TVOD)
Strasbourg, France 26 January 2021
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European films and programmes get 31% of all promotion on TVOD services

Download 'The visibility of audiovisual works on TVOD - 2020 edition' here

The European Audiovisual Observatory has just updated its annual report on the prominence of European films and programmes on transactional (pay-per-view) VOD. This new analysis of the prominence of films and TV series covers 57 leading transactional Video-On-Demand (TVOD) services from 7 European countries.

A few key findings from this report

1. The top 10 promoted films capture about 40% of all promotion

The report confirms that TVOD, in line with its business model, promotes a limited amount of content, primarily recent films.
On average, a TVOD service advertises 1 to 2% of its catalogue on its home page; moreover, the top 10 promoted films capture about 40% of all promotion.

Most films promoted are theatrical films, released in the TVOD service’s country. They are complemented by direct to video films.

2. The top 10 promoted European films capture around  6% of all promotion activities for European films

Our report also highlights that, as far as European worls are concerned, there is no significant gap between the share of European works in the TVOD services’ catalogues and their share of promotion. But their promotion is even more concentrated around a limited number of titles.


Featured workshop Featured workshop
Strasbourg, France, Online Workshop 10 December 2020
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Diversity and inclusion in the European audiovisual industries: both on and off-screen

Workshop 10 December 2020.

Highlights

  • Session 1 - “Diversity and inclusion off-screen” will examine under-representation behind the camera. What is the situation off-screen? How inclusive is the world of film and television? Themes include equal employment conditions and  training opportunities for minority and under-represented groups.
  • Session 2 - “Diversity and inclusion on-screen” will discuss about how to promote inclusion and non-discrimination on screen/air. Themes include best practices for measuring the perception of D&I on screen/air, how film funds encourage broader on-screen diversity, and broadcaster long-term strategies for promoting D&I on air. 

 Summary of the workshop

Presentations

Session 1-  D&I Off-screen

UK diversity data: methods and results: Amy Turton, Project Manager, Creative Diversity Network, Diamond

 The gender pay gap: good practices against inequality: Pauline Durand-Vialle, CEO, FERA - Federation of European Screen Directors

 Highlights from the “Good Practice Handbook”: Daphne Tepper, Director, UNI Europa

Session 2 - D&I on-screen

 Introduction: Sophie Valais, Senior Legal Analyst, EAO

 Promoting D&I on-air: a comprehensive and long-term strategy: Miranda Wayland, Head of Creative Diversity at BBC

 Assessing the perception of diversity on TV: the CSA Barometer: Géraldine Van Hille, Head of Department for Social Cohesion Missions, CSA, France

Featured online service Featured online service

Yearbook online

A unique source of data on:
• television • film • video • on-demand audiovisual services in 40 European countries and Morocco

  • 287 tables featuring more than 25 000 figures
  • 40 country-fact-sheets
  • The current edition 2020/2021 covers the data range 2015 to 2019

More information and and subscriptions available here

Featured Database Featured Database

LUMIERE VOD

The updated LUMIERE VOD directory of European works provides data

  • on the presence of 41 550 European film titles 
  • in 367  different VOD catalogues 
  • representing 472 180 film presences at the end of August 2020.

This free access directory is supported by European Commission’s Creative Europe programme.

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Latest update 25/02/2021

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Yearbook Online Service 2020/2021

A UNIQUE SOURCE OF DATA on:
• television • film • video • on-demand audiovisual services in 40 European countries and Morocco

Published: 17/11/2020

► 287 tables featuring more than 25 000 figures
► 40 country data sheets
► Data from 2015 to 2019

More

Price:  370 €
(click here for details)

Database of studies and data from the European film agencies

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