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European films and programmes get 31% of all promotion on TVOD services

European Audiovisual Observatory publishes new report on the prominence of European works on transactional VOD (TVOD)
Strasbourg, France 26 January 2021
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European films and programmes get 31% of all promotion on TVOD services

Download 'The visibility of audiovisual works on TVOD - 2020 edition' here

The European Audiovisual Observatory has just updated its annual report on the prominence of European films and programmes on transactional (pay-per-view) VOD. This new analysis of the prominence of films and TV series covers 57 leading transactional Video-On-Demand (TVOD) services from 7 European countries.

A few key findings from this report

1. The top 10 promoted films capture about 40% of all promotion

The report confirms that TVOD, in line with its business model, promotes a limited amount of content, primarily recent films.
On average, a TVOD service advertises 1 to 2% of its catalogue on its home page; moreover, the top 10 promoted films capture about 40% of all promotion.

Most films promoted are theatrical films, released in the TVOD service’s country. They are complemented by direct to video films.

2. The top 10 promoted European films capture around  6% of all promotion activities for European films

Our report also highlights that, as far as European worls are concerned, there is no significant gap between the share of European works in the TVOD services’ catalogues and their share of promotion. But their promotion is even more concentrated around a limited number of titles.


A spotlight on the new Digital Services Act Package A spotlight on the new Digital Services Act Package

In 2019, the European Commission launched the process for the adoption of a comprehensive regulatory package, the so-called Digital Services Act package (DSA).
Two new Regulation proposals were published on 15 December 2020 and aim at modernising the current legal framework for digital services. At a key point in the discussions on this new legislative framework, we are organising a series of webinars dealing with specific topics, where the areas of interplay between the DSA package and existing regulatory instruments may appear more complex in order to help pave the way for a structured exchange among stakeholders, with the Observatory team acting as facilitator for the discussion.

 

An initial introductory conference took place on 11 February. Here’s the film of this first conference: 
 The new Digital Services Act Package: a paradigm shift?
Introduction by Francisco Cabrera Blázquez
  The DSA Package: An Introduction

See below for the themes of the various webinars.

A series of webinars A series of webinars
Featured online service Featured online service

Yearbook online

A unique source of data on:
• television • film • video • on-demand audiovisual services in 40 European countries and Morocco

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LUMIERE VOD

The updated LUMIERE VOD directory of European works provides data

  • on the presence of 41 550 European film titles 
  • in 367  different VOD catalogues 
  • representing 472 180 film presences at the end of August 2020.

This free access directory is supported by European Commission’s Creative Europe programme.

TRACKING THE REVISED AVMSD TRANSPOSITION TRACKING THE REVISED AVMSD TRANSPOSITION

We're tracking the transposition of the Revised Audiovisual Media Services Directive in the EU

Latest update 30/06/2021

paid for services paid for services

Yearbook Online Service 2020/2021

A UNIQUE SOURCE OF DATA on:
• television • film • video • on-demand audiovisual services in 40 European countries and Morocco

Published: 17/11/2020

► 287 tables featuring more than 25 000 figures
► 40 country data sheets
► Data from 2015 to 2019

More

Price:  370 €
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Database of studies and data from the European film agencies

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