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The EU will lose 14% of the European TV advertising market post-Brexit.

Understand the audiovisual market shifts in Europe after BREXIT thanks to the European Audiovisual Observatory’s new online Yearbook!
Strasbourg, France 17 November 2020
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The EU will lose 14% of the European TV advertising market post-Brexit.

Brexit marks the emergence of the UK as a powerful European but non-EU player on world audiovisual markets. How can we understand the seismic shifts in the European markets post-Brexit? The European Audiovisual Observatory has just launched the 2020/2021 edition of its online Yearbook. With its coverage of 40 European countries and Morocco, the Yearbook provides a unique overview of what’s happening in the audiovisual sector with:

  • 287 tables 
  • 40 country fact sheets
  • This new 2020/20201 edition includes the data range of 2015 to 2019 

A single user subscription costs 370 euros and multi-user access costs 800 euros. Subscribe here.
We offer a free subscription to selected media journalists. For further information contact:

So what are the new post-Brexit changes we can expect in the media markets?

• The EU loses a TV channel hub.

The UK has hitherto been the main hub for the establishment of TV channels in the EU. Other non-European Union countries hosting a large number of TV channels include Russia and Turkey and, to a lesser extent, Switzerland, Albania and Georgia.

European channels established outside the European Union (proforma, 2019)

Note: includes all European countries members of the European Audiovisual Observatory
Source: European Audiovisual Observatory/MAVISE Database

Due to Brexit, the European Union loses 14% of the European TV advertising market.

The European Union‘s weight on the European audiovisual market obviously decreases with Brexit. It will for instance capture only 73% of the European market, vs. 87% before the Brexit.

Due to Brexit, the European Union loses 11% of its pay-TV subscribers and 23% of its SVOD subscribers. 

But the UK joins a very diverse club post BREXIT. 

Outside the European Union, European countries present very different profiles in terms of media concentration. The audience share of the main TV groups is slightly lower than in the EU, with strong differences between countries.

Audience share of the 4 main broadcasting groups (%, 2019)

Source: European Audiovisual Observatory analysis of Glance data.

The yearbook 2020/2021: all the key data to understand the market shifts in Europe after Brexit.


Featured workshop Featured workshop
Strasbourg, France, Online Workshop 10 December 2020
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Diversity and inclusion in the European audiovisual industries: both on and off-screen

Workshop 10 December 2020.


  • Session 1 - “Diversity and inclusion off-screen” will examine under-representation behind the camera. What is the situation off-screen? How inclusive is the world of film and television? Themes include equal employment conditions and  training opportunities for minority and under-represented groups.
  • Session 2 - “Diversity and inclusion on-screen” will discuss about how to promote inclusion and non-discrimination on screen/air. Themes include best practices for measuring the perception of D&I on screen/air, how film funds encourage broader on-screen diversity, and broadcaster long-term strategies for promoting D&I on air. 


Session 1-  D&I Off-screen

UK diversity data: methods and results: Amy Turton, Project Manager, Creative Diversity Network, Diamond

 The gender pay gap: good practices against inequality: Pauline Durand-Vialle, CEO, FERA - Federation of European Screen Directors

 Highlights from the “Good Practice Handbook”: Daphne Tepper, Director, UNI Europa

Session 2 - D&I on-screen

 Introduction: Sophie Valais, Senior Legal Analyst, EAO

 Promoting D&I on-air: a comprehensive and long-term strategy: Miranda Wayland, Head of Creative Diversity at BBC

 Assessing the perception of diversity on TV: the CSA Barometer: Géraldine Van Hille, Head of Department for Social Cohesion Missions, CSA, France

Featured online service Featured online service

Yearbook online

A unique source of data on:
• television • film • video • on-demand audiovisual services in 40 European countries and Morocco

  • 287 tables featuring more than 25 000 figures
  • 40 country-fact-sheets
  • The current edition 2020/2021 covers the data range 2015 to 2019

More information and and subscriptions available here

Featured Database Featured Database


The updated LUMIERE VOD directory of European works provides data

  • on the presence of 41 550 European film titles 
  • in 367  different VOD catalogues 
  • representing 472 180 film presences at the end of August 2020.

This free access directory is supported by European Commission’s Creative Europe programme.

Tracking measures for COVID-19 Tracking measures for COVID-19

We're tracking support measures for audiovisual industries


We're tracking the transposition of the Revised Audiovisual Media Services Directive in the EU

Latest update 25/01/2021

paid for services paid for services

Yearbook Online Service 2020/2021

• television • film • video • on-demand audiovisual services in 40 European countries and Morocco

Published: 17/11/2020

► 287 tables featuring more than 25 000 figures
► 40 country data sheets
► Data from 2015 to 2019


Price:  370 €
(click here for details)

Database of studies and data from the European film agencies

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