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The number of European films making it from cinema to VOD is 2.6 times higher than the number of US films

European Audiovisual Observatory releases new report on theatrical and VOD release of films in Europe
Strasbourg, France 03 November 2020
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The number of European films making it from cinema to VOD is 2.6 times higher than the number of US films

Download “From Cinema to VOD – 2020 Edition” here

A new European Audiovisual Observatory report looks at how many films released in European cinemas since 1996 made it to Video-On-Demand. The report illustrates the complex relationships between the release of films in cinemas and on VOD.  Author Gilles Fontaine, Head of the Observatory’s Department for Market Information, underlines that this relationship is one of “cooperation rather than competition: Cinema boosts VOD presence, while VOD opens up new markets to less successful films.”
Overall, a majority (56%) of European films released in cinemas between 1996 and 2020 were available on VOD in May 2020. Compared to US films, that’s a smaller share. But as there are many more European films than US films on release in cinemas, in absolute values, the number of European films which made it from cinemas to VOD is 2.6 times higher than the number of US films.
 

 

The interplay between cinema and VOD release seems to be twofold: 

  • on the one hand a film released in cinemas (i.e. promoted by a cinema release) in a given country is more likely to be present in VOD in the same country; 
  • on the other hand, films with a limited number of cinema admissions were often theatrically released in a very limited number of territories. The VOD release (when they get one) brings additional territories to the film.


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Assessing and labelling the nationality of European audiovisual works

How do we determine the nationality of a film or TV programme?
The nationality of an audiovisual work can unlock funding. It can also open doors to the inclusion of film or TV content in broadcast or VOD quotas within Europe. 
With the revised Audiovisual Media Services Directive (AVMSD), the share obligations for European works on on-demand services have been reinforced, so defining nationality can be a key to success.

This online conference, held on 15th October 2020, brought together representatives from industry players such as Netflix, Canal+ and Vodafone, interest groups such as CEPI and EFAD, the Belgian CSA and ISAN (International Standard Audiovisual Number).

Topics discussed include:

  • How do we determine the nationality of a film or TV programme in Europe? 
  • The nationality of an audiovisual work can unlock funding and open doors to the inclusion of film or TV content in broadcast or VOD quotas within Europe. 
  • What are the different approaches adopted by the various member countries of the EU?

Watch the conference replay here:
 Assessing and labelling the nationality of European audiovisual works

Presentation by Observatory Senior Legal Analyst, Francisco Cabrera Blazquez: 
 "Of apples and pears: the concepts of "nationality" and "European works" 

Presentation by Observatory Legal Analyst, Julio Talavera Milla: 
 "Stakeholders, identifiers and databases"

Read the report: 
 "Mapping of the regulation and assessment of the nationality of European audiovisual works"

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The IRIS Newsletter reports monthly on the most important legal developments for the audiovisual industry in 39 European countries.
In more than 30 short articles, it provides a regular, free overview of what has been happening at national and international level. In short, the IRIS Newsletter is an indispensable publication for all decision-makers and experts in the audiovisual sector, produced by us to improve the flow of information and transparency in the sector.

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Artificial Intelligence in the audiovisual industry

In the audiovisual industry, as in other sectors, the increasing use of Artificial Intelligence (AI) is likely to announce a paradigm shift, as it can transform the entire value chain.
The Observatory decided to take a closer look at these effects and devoted the 2019 edition of its annual workshop in December to discussing the opportunities and challenges raised by AI in the audiovisual sector, particularly in the journalistic field and in the film sector.

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