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24% of films promoted by TVOD services are European

The European Audiovisual Observatory has just released its analysis of the promotion of films and TV content by 52 TVOD services in 7 European countries
Strasbourg, France 12 March 2020
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24% of films promoted by TVOD services are European

Download 'The Visibility of AV works on TVOD' free of charge.

The European Audiovisual Observatory has just released its analysis of the promotion of films and TV content by 52 TVOD services in 7 European countries: Belgium, Germany, Spain, France, Italy, Netherlands and the United Kingdom. The report looks at the origin of content promoted, the intensity and concentration of promotion, the relative share of films and TV content.

NB:

  • A promotion spot is any space dedicated to the promotion of a content on the home page of a service.
  • The United Kingdom data is included in the report as the reference period is prior to the withdrawal.

Key findings include:

• The promotion efforts of the TVOD services focus massively on recent films (2 years or less) : films produced in 2018 and 2019 represented 47% of all films promoted and 84% of promotional spots.

Breakdown of films promoted and promotional spots by age of title (%, October 2019)

How to read this graph: films aged 2 years or less represent 47% of films which are promoted at least once and 84% of promotional spots

Source: European Audiovisual Observatory analysis of AQOA data

EU28 titles represent 37% of all titles promoted at least once, but 24% of promotional spots. This reflects that US titles are present in more countries and services and therefore benefit from more promotion.

Breakdown of films promoted and promotional spots by origin (%, October 2019)

How to read this graph: EU28 titles account for 37% of titles promoted at least once and for 24% of promotional spots

Source: European Audiovisual Observatory analysis of AQOA data

The top 10 promoted films benefit on average of about 41% of promotional spots

• The concentration of promotion within EU28 films is significantly higher. And the top 10 EU28 promoted films account on average for 59% of all promotional spots dedicated to EU28 films

Average share of promotional spots for the top 10 promoted titles (%, October 2019)

Note: These figures are averages per service. The share of the top 10 can be significantly lower at the country level or for all territories as more titles are promoted.

Source: European Audiovisual Observatory analysis of AQOA data


 

 

 


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