The European Audiovisual Observatory has just updated its annual report on the prominence of European films and programmes on transactional (pay-per-view) VOD. This new analysis of the prominence of films and TV series covers 57 leading transactional Video-On-Demand (TVOD) services from 7 European countries.
A few key findings from this report
1. The top 10 promoted films capture about 40% of all promotion
The report confirms that TVOD, in line with its business model, promotes a limited amount of content, primarily recent films.
On average, a TVOD service advertises 1 to 2% of its catalogue on its home page; moreover, the top 10 promoted films capture about 40% of all promotion.
Most films promoted are theatrical films, released in the TVOD service’s country. They are complemented by direct to video films.
2. The top 10 promoted European films capture around 6% of all promotion activities for European films
Our report also highlights that, as far as European worls are concerned, there is no significant gap between the share of European works in the TVOD services’ catalogues and their share of promotion. But their promotion is even more concentrated around a limited number of titles.