How can Europe get more eyeball time for its films and series?
With more than 6,500 different films and series available on pay-per-view alone in Europe, it's no surprise that European works need a boost in order to even get noticed on the various streaming platforms. So how does European media law help the process?
This new report - Prominence of European works and of services of general interest - explores the ways in which European legislation as well as national approaches ensure prominence and visibility for European films and series available on demand. It also discusses measures to ensure the appropriate prominence of audiovisual media services of general interest.
This study explores:
- The legal aspects of the notions of “prominence” and “findability”,
- The European legislation which aims at ensuring prominence for European works: the AVMSD and the Council of Europe's Convention on Transfrontier Television,
- The monitoring of these prominence obligations and the role of National Regulatory Authorities,
- The new rules introduced by the revised AVMSD concerning prominence of services of general interest
- National approaches to ensuring prominence in nine different European countries: Belgium, Bulgaria, France, Germany, Italy, the UK, Portugal, Romania and Slovenia,
- Comparisons between these approaches, also with regards to VOD service providers and television service providers.
- Prominence of services of general interest.
How is Europe fighting for audiences for home grown films and TV series in the face of very stiff competition from the rest of the world? What are the best strategies to give prominence to services of general interest? Download our new report to find out!