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Just ahead of BREXIT deadline, UK once again named the largest audiovisual market in greater Europe

European Audiovisual Observatory publishes 2018 data on audiovisual media services in Europe from the MAVISE database.
Strasbourg, France 10/10/2019
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Just ahead of BREXIT deadline, UK once again named the largest audiovisual market in greater Europe

This new report finds that:

  • The United Kingdom was still by and large in 2018 the most prominent audiovisual market in greater Europe (EU28 plus countries listed in the foonote)[1] with 1 230 TV channels and 201 pay-on-demand services established in the country, many of which were targeting other European audiovisual markets.
  • The UK was also found to be the biggest contributor to the overall audiovisual services supply in the EU28. Around one quarter of all TV channels (28%) and pay-on-demand- services (24%) were established there.
  • At the end of 2018, there were 11 123 TV channels (including 5 039 local channels) and 2 917 on-demand services[2] available in greater Europe.
  • A total of 5 880 TV channels were established in greater Europe (excluding local channels), of which 4 470 were based in the EU28 and so were 968 pay-on-demand services (i.e. 853 in the EU28). Overall 4 838 TV broadcasting licences (excluding local licences) were issued (i.e. 3 555 in the EU28).

The European Audiovisual Observatory, part of the Council of Europe in Strasbourg, has just published a brand new publication “Audiovisual media services in Europe: Market insights”. Based on data analyses of 2018 data from the MAVISE database, this publication provides an overview of the European audiovisual media landscape from three different perspectives. The first focuses on the supply of audiovisual media services in Europe, presenting figures for television and on-demand services available and established in the European markets. The second perspective looks at the access and distribution of AV services in Europe, noting the dominance of pay business models in the sector. The third perspective highlights the growing footprint of targeting audiovisual media services in Europe that serve non-domestic markets.

1. The United Kingdom is still the largest audiovisual market in greater Europe

  • The United Kingdom was still by and large the most prominent audiovisual market in wider Europe with 1 230 TV channels and 201 pay-on-demand services established in the country, many of which were targeting other European audiovisual markets.
  • The UK was also found to be the biggest contributor to the overall audiovisual services supply in the EU28. Around one quarter of all TV channels (28%) and pay-on-demand- services (24%) were established there.
  • At the end of 2018, there were 11 123 TV channels available in Europe[3] of which 5 039 were local TV channels. Further, there were 2 917 on-demand services[4] available in Europe including services established outside of Europe which target the European markets; among these were
  • 1 624 catch-up TV services, 1 081 pay-on-demand services and 212 free on-demand services.
  • There were 5 880 TV channels established in Europe (excluding local channels) at the end of 2018, of which 4 470 were based in the EU28. European regulatory authorities issued 4 838 TV broadcasting licences (excluding local licences) of which 3 555 were issued in the EU28. Of the TV channels established in Europe 8% were publicly owned while 91% belonged to a private company and 1% had a mixed ownership (similar figures for the EU28); around 28% of TV channels were available in HD format and the same percentage had a catch-up TV service on offer; around 4% of TV channels had a time-shifted version (identical figures for the EU28).
  • Of the 968 pay-on-demand services established in Europe 853 were based in the EU28; among these, just 2% were owned by public service broadcasting organisations and 1% had a mixed ownership.

Concentration of TV channels and pay-on-demand services established in the EU28 | 2018 - In number of services and % share

Source: MAVISE database 2018

2. Pay business models dominate

  • One out of five television services established in the Europe* by 2018 was accessible via digital terrestrial television (20%), and the rest could be accessed via cable, satellite, or Internet protocol television (IPTV).
  • Most television channels were pay/or premium services while 41% established in Europe were available free-to-air. The results were similar for the EU28.
  • The dominant business model for pay-on-demand services was subscription video-on-demand (SVOD) (59%), which came before transactional video-on-demand (TVOD) (41%).

Breakdown of TV channels established in EUR40 + Morocco by type of access and kind of licence | 2018 - In % share

Source: MAVISE database 2018

3. Growing footprint of audiovisual services targeting other markets 

  • As with television (i.e. Europe n=563; EU28 n=477), the United Kingdom was in 2018 by far the major hub for pay-on-demand services targeting foreign markets with a total of 130 services aimed at other European markets of which 99 were serving the EU28 alone.
  • More than one fifth of all TV channels (21%; n=917) and over a third (36%; n=306) of pay-on-demand services based in the EU28 were specifically targeting other EU28 markets. In Europe* 19% (n=1136) of TV channels and 43% (n=413) of pay-on-demand services were serving non-domestic markets. They were predominantly owned by large broadcasting and entertainment corporations, the majority of which are of American origin.
  • The United Kingdom, the Czech Republic and Luxembourg accounted for 69% of all TV channels targeting other EU28 markets, and so were 75% of pay-on-demand services based in the United Kingdom, Ireland and the Netherlands.

Top audiovisual media hubs primarily targeting other EU28 markets by country | 2018 - In number of services

Source: MAVISE database 2018

Access MAVISE DATABASE here

1] Europe includes the EU28, Albania, Armenia, Bosnia-Herzegovina, Georgia, Iceland, Liechtenstein, Montenegro, North Macedonia, Norway, the Russian Federation, Switzerland, Turkey and Morocco
[2] Figures for on-demand services available in Europe include both free and pay service
[3] Ibid
[4] See footnote 1


PUBLICATIONS 2018

21/12/2018 Authors (in alphabetical order) Francisco Javier Cabrera Blázquez, Maja Cappello, Enric Enrich, Julio Talavera Milla, Sophie Valais

IRIS Plus 2018-3: The legal framework for international co-productions

18/12/2018 Author: Martin Kanzler, Film Industry Analyst, Department for Market Information European Audiovisual Observatory

Fiction film financing in Europe: A sample analysis of films released in 2016

21/11/2018 Authors (in alphabetical order) Francisco Javier Cabrera Blázquez, Maja Cappello, Gilles Fontaine, Julio Talavera Milla, Sophie Valais European Audiovisual Observatory

IRIS Plus 2018-2: Brexit: The impact on the audiovisual sector

04/10/2018 Author: Laura Ene, Analyst European Television and On-demand Audiovisual Market European Audiovisual Observatory

TV news channels in Europe: Offer, establishment and ownership

20/09/2018 Authors:Nevafilm Research/ European Audiovisual Observatory

Key trends in Russian cinema

05/06/2018 Authors (in alphabetical order) Francisco Javier Cabrera Blázquez, Maja Cappello, Gilles Fontaine, Ismail Rabie, Sophie Valais

IRIS Plus 2018-1: The legal framework for video-sharing platforms

05/06/2018 Authors: Gilles Fontaine, Christian Grece & Marta Jimenez Pumares, European Audiovisual Observatory

Online video sharing: Offerings, audiences, economic aspects

02/03/2018 Authors: Christian Grece, Marta Jiménez Pumares, European Audiovisual Observatory

The origin of TV content in VOD catalogues - 2017 Edition

02/03/2018 Authors: Christian Grece, Marta Jiménez Pumares, European Audiovisual Observatory

The origin of films in VOD catalogues – 2017

26/01/2018 Authors: Carolina Arias Burgos, Alexandra Poch, Franciska Schönherr (European Observatory on Infringements of Intellectual Property Rights (European Union Intellectual Property Office)), Francisco Javier Cabrera Blázquez, Maja Cappello, Gilles Fontaine, Sophie Valais (European Audiovisual Observatory)

IRIS Plus 2017-3: Deposit systems for audiovisual works

09/10/2017 Author: Francisco Javier Cabrera Blázquez, Maja Cappello, Christian Grece, Sophie Valais, European Audiovisual Observatory

IRIS Plus 2017-2: Commercial communications in the AVMSD revision

2017  2016  2015  2014  2013

2017

Capello M. (ed.)
Deposit systems for audiovisual works           Print version available on our online shop
IRIS Plus 2017-3, European Audiovisual Observatory


Cappello M. (ed.)
Commercial communications in the AVMSD revision    Print version available on our online shop
IRIS Plus 2017-2, European Audiovisual Observatory, Strasbourg, 2017


Cappello M. (ed.)
Media coverage of elections: the legal framework in Europe   Print version available on our online shop
IRIS Special, European Audiovisual Observatory, Strasbourg, 2017


Cappello M. (ed.)
Exceptions and limitations to copyright    Print version available on our online shop
IRIS Plus 2017-1, European Audiovisual Observatory, Strasbourg, 2017


Ene L.
Media Ownership: Children’s TV channels in Europe - Who are the key players?
European Audiovisual Observatory, Strasbourg, 2017


Fontaine G. (ed.)
Yearbook 2016 - Key trends
European Audiovisual Observatory, Strasbourg, 2017


Fontaine G.
The visibility of films and TV content on VOD
European Audiovisual Observatory, Strasbourg, Novevmber 2017


Fontaine G. and Grece C.
Origin of films and TV content in VOD catalogues in the EU & Visibility of films on VOD services
European Audiovisual Observatory, Strasbourg, November 2016


Fontaine G. and Simone P.
The access to film works in the collections of Film Heritage Institutions in the context of education and research
European Audiovisual Observatory, Strasbourg, May 2017


Fontaine G. and Simone P.
VOD distribution and the role of aggregators
European Audiovisual Observatory, Strasbourg, May 2017


Grece C.
Trends in the EU SVOD market - 2017 Edition
European Audiovisual Observatory, Strasbourg,  November 2017


Grece C.
The circulation of EU non-national films - A sample study: Cinema, television and transactional video on-demand
European Audiovisual Observatory, Strasbourg, November 2017


Grece C.
The presence of broadcasters on video sharing platforms
European Audiovisual Observatory, Strasbourg, October 2016


Grece C.
The online advertising market in the EU - Update 2015 and Focus on programmatic advertising
European Audiovisual Observatory, Strasbourg, November 2016


Kanzler M. and Talavera Milla J.
FOCUS 2017 - World Film Market Trends       
European Audiovisual Observatory, Strasbourg, April 2017


Schneeberger A.
Audiovisual services in Europe - Focus on services targeting other countries
European Audiovisual Observatory, Strasbourg, June 2017

 

2016

Cappello M. (ed.)
Mapping of media literacy practices and actions in EU-28
European Audiovisual Observatory, Strasbourg, 2016


Cappello M. (ed.)
Freedom of Expression, the Media and Journalists. Case-law of the European Court of Human Rights (edition 2016)
IRIS Themes, European Audiovisual Observatory, Strasbourg, 2016


Cappello M. (ed.)
Smart TV and data protection        Print version available on our online shop
IRIS Special, European Audiovisual Observatory, Strasbourg, 2016


Cappello M. (ed.)
Regional and local broadcasting in Europe        Print version available on our online shop
IRIS Special, European Audiovisual Observatory, Strasbourg, 2016


Cappello M. (ed.)
Media ownership - Market realities and regulatory responses       Print version available on our online shop
IRIS Special, European Audiovisual Observatory, Strasbourg, 2016


Cappello M. (ed.)
VOD, platforms and OTT: which promotion obligations for European works?   Print version available on our online shop
IRIS Plus 2016-3, European Audiovisual Observatory, Strasbourg, 2016


Cappello M. (ed.)
Audiovisual sports rights – between exclusivity and right to information   Print version available on our online shop
IRIS Plus 2016-2, European Audiovisual Observatory, Strasbourg, 2016


Cappello M. (ed.)
On-demand services and the material scope of the AVMSD  Print version available on our online shop
IRIS Plus 2016-1, European Audiovisual Observatory, Strasbourg, 2016


Fontaine G. (ed.)
Yearbook 2015 - Key trends
European Audiovisual Observatory, Strasbourg, 2016


Fontaine G. (ed.)
Films on television: Origin, age and circulation
European Audiovisual Observatory, Strasbourg, 2016


Fontaine G. and Kevin D. (ed.)
Media ownership: towards pan-European groups?
European Audiovisual Observatory, Strasbourg, 2016


Fontaine G. and Simone P. (ed.)
The Exploitation of Film Heritage Works in the Digital Era
European Audiovisual Observatory, Strasbourg, 2016


Fontaine G. and Schneeberger A. (ed.)
Panorama Report: Linear and on-demand audiovisual media services in Europe 2015
European Audiovisual Observatory, Strasbourg, 2016


Gorskaya T., Ivanova V., Kustov V., Leontyeva X., Luzhin A. and Trifonova J.
Film Production and Co-Production in Russia, and the Export of Russian Films Abroad
Nevafilm Research/European Audiovisual Observatory, Strasbourg, 2016


Горская T., Иванова В., Кустов В., Леонтьева К., Лужин А., Трифонова Ю.
Кинопроизводство И Копродукция В России.  Экспорт Российских Фильмов За Рубеж
Невафильм Research/Европейская аудиовизуальная обсерватория, 2016


Grece C. (ed.)
How do films circulate on VOD services and in cinemas in the European Union?
European Audiovisual Observatory, Strasbourg, 2016


Kanzler M. (ed.)
The Circulation of European Films Outside Europe in 2015
European Audiovisual Observatory, Strasbourg, 2016


Kanzler M. and Talavera J. (ed.)
Focus 2016. Word Film Market Trends. Tendances du marché mondial du film
Edited by the European Audiovisual Observatory
Marché du film / Festival de Cannes, Paris, 2016


Kevin D. and Schneeberger A.
Access to TV platforms: must-carry rules, and access to free-DTT
European Audiovisual Observatory, Strasbourg, 2016


Vorontsova A. and Leontyeva X (ed.)
Focus on the Audiovisual Industry in the Russian Federation
Nevafilm Research/European Audiovisual Observatory, Strasbourg, 2016


Воронцова А., АЦ Vi Леонтьева К. (ed.)
Взгляд На Аудиовизуальную Индустрию Российской Федерации
Невафильм Research/Европейская аудиовизуальная обсерватория, 2016


Talavera J. (ed.)
Public financing for film and television content - The state of soft money in Europe
European Audiovisual Observatory, Strasbourg, 2016

 

2015

Cappello M. (ed.)
Freedom of Expression, the Media and Journalists: Case-law of the European Court of Human Rights (Edition 2015)
IRIS Themes Vol. III, European Audiovisual Observatory, Strasbourg, 2015


Cappello M. (ed.)
Annotated bibliography on copyright enforcement online
IRIS Bonus 2015-5, European Audiovisual Observatory, Strasbourg, 2015


Cappello M. (ed.)
Annotated bibliography on territoriality and its impact on the financing of audiovisual works
IRIS Bonus 2015-4, European Audiovisual Observatory, Strasbourg, 2015


Cappello M. (ed.)
Public service media remit in 40 European countries
IRIS Bonus 2015-3, European Audiovisual Observatory, Strasbourg, 2015


Cappello M. (ed.)
Copyright enforcement online: policies and mechanisms
IRIS Plus 2015-3, European Audiovisual Observatory, Strasbourg, 2015


Cappello M. (ed.)
Territoriality and its impact on the financing of audiovisual works
IRIS Plus 2015-2, European Audiovisual Observatory, Strasbourg, 2015


Cabrera Blázquez F.J., Cappello M. and Valais S. (ed.)
IRIS 2015 - Legal Observations of the European Audiovisual Observatory
European Audiovisual Observatory, Strasbourg, 2015


Cappello M. (ed.)
The protection of minors in a converged media environment
IRIS Plus 2015-1, European Audiovisual Observatory, Strasbourg, 2015


Cappello M. (ed.)
Annotated bibliography on the protection of minors in a converged media environment 
IRIS Bonus 2015-2, European Audiovisual Observatory, Strasbourg, 2015


Cappello M. (ed.)
Online activities of public service media: remit and financing Print version available on our online shop
IRIS Special, European Audiovisual Observatory, Strasbourg, 2015


Ene L. and Grece C.
Origin of films in VOD catalogues in the EU 
DGCNCT Note 4, produced by the European Audiovisual Observatory on behalf of the European Commission, Strasbourg, 2015


Ene L. and Kevin D.
European fiction works on TV channels
DGCNCT Note A3, produced by the European Audiovisual Observatory on behalf of the European Commission, Strasbourg, 2015


Fontaine G.
Trends in linear television revenues 
DGCNCT Note B1, produced by the European Audiovisual Observatory on behalf of the European Commission, Strasbourg, 2015


Fontaine G.
The visibility of film on on-demand platforms: Germany, France and the United Kingdom 
DGCNCT Note 5, produced by the European Audiovisual Observatory on behalf of the European Commission, Strasbourg, 2015


Fontaine G. and Grece C.
Measurement of fragmented audiovisual audiences
DGCNCT Note 1, produced by the European Audiovisual Observatory on behalf of the European Commission, Strasbourg, 2015


Fontaine G. and Grece C.
Online advertising in the EU - Update 2014 
DGCNCT Note 2, produced by the European Audiovisual Observatory on behalf of the European Commission, Strasbourg, 2015


Fontaine G. and Schneeberger A.
Origin and availability of on-demand services in the European Union
DGCNCT Note A2, produced by the European Audiovisual Observatory on behalf of the European Commission, Strasbourg, 2015


Grece C. and Croce L.
The SVOD market in the EU developments 2014/2015
DGCNCT Note B2, produced by the European Audiovisual Observatory on behalf of the European Commission, Strasbourg, 2015


Grece C. and Croce L.
Trends in video-on-demand revenues 
DGCNCT Note 3, produced by the European Audiovisual Observatory on behalf of the European Commission, Strasbourg, 2015


Grece C., Lange A., Schneeberger A. and Valais S.
The development of the European market for on-demand audiovisual services
Report prepared by the European Audiovisual Observatory under a contract with the European Commission’s DG Connect, Strasbourg, March 2015


Jimenez M., Kevin D. and Talavera J.
Focus on Animation
Produced by the European Audiovisual Observatory on behalf of the European Commission, Strasbourg, 2015 (Downloadable from the European Commission's website)


Jimenez M., Simone P., Kevin D., Ene L. and Talavera J.
Mapping the Animation Industry in Europe
European Audiovisual Observatory on behalf of the European Commission, Strasbourg, 2015 (Downloadable from the European Commission's website)


Kanzler M.
The Theatrical Market of European Films Outside of Europe - Key Figures 2014
European Audiovisual Observatory, Strasbourg, 2015


Kanzler M. and Talavera J.
Focus 2015. Word Film Market Trends. Tendances du marché mondial du film
Edited by the European Audiovisual Observatory
Marché du film / Festival de Cannes, Paris, May 2015


Kevin D.
Investments in original content by audiovisual services
DGCNCT Note B3, produced by the European Audiovisual Observatory on behalf of the European Commission, Strasbourg, 2015


Kevin D.
Snapshot: Regional and local television in Spain
European Audiovisual Observatory, Strasbourg, 2015


Kevin D.
Snapshot: Regional and local television in the United Kingdom
European Audiovisual Observatory, Strasbourg, 2015


Lange A.
Fiction on European TV channels (2006-2013)
European Audiovisual Observatory, Strasbourg, 2015


Lange A. (ed.)
Yearbook 2014 - Television, cinema, video and on-demand audiovisual services - the pan-European picture Publication available on our online shop
European Audiovisual Observatory, Strasbourg, 2015


Richter Andrei & Richter Anya
Regulation of online content in the Russian Federation
IRIS Extra, European Audiovisual Observatory, Strasbourg, 2015


Schneeberger A.
Origin and availability of television services in the European Union
DGCNCT Note A1, produced by the European Audiovisual Observatory on behalf of the European Commission, Strasbourg, 2015


Valais S.
Comparative tables on the protection of minors in audiovisual media services 
IRIS Bonus 2015-1, European Audiovisual Observatory, Strasbourg, 2015

 

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Yearbook Online Service 2019/2020

The BEST SOURCE OF DATA on:• television • film • video • on-demand audiovisual services in 40 European countries and Morocco

Published: 16/11/2019

► 400 tables collecting more than 25 000 data
► 40 country data sheets
► Data from 2014 to 2018

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Price:  370 €

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