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09/12/2014 : Press release - Who’s afraid of the big bad data? New forms of audiovisual commercial communications in a converged audiovisual sector

European Audiovisual Observatory publishes new IRIS Special report

“Amazon knows me better than my wife” exclaimed a notable European media pundit at a recent conference. And he may not have been joking. The face of advertising has changed forever. “Commercial communications” (as they are now known) now exist in an increasingly converged media universe. As a result, the lines between real content and advertising are increasingly unclear. Furthermore, “big data” giving precise details about our needs and behaviour as consumers is stored and exchanged as currency so that advertisers can target us ever more precisely with their message. The European Audiovisual Observatory, part of the Council of Europe in Strasbourg, has just published its latest in-depth IRIS Special report to examine:

New forms of commercial communications in a converged audiovisual sector

This new publication is the result of a workshop organised by the Observatory and its partners the Saarbrücken-based Institute of European Media Law (EMR) and Amsterdam’s Institute for Information Law (IViR). The workshop (and hence this publication) focused on these developments in the sphere of commercial communications from a regulatory point of view. The participants also analysed the various EU directives which lay down the rules for commercial content and its delivery via the myriad of new channels available in our hyper-connected environment. Peter Matzneller (EMR) and Jenny Metzdorf of the University of Luxembourg provide the opening summary of the workshop. More information on how to purchase this new publication in our on line shop here.

The Turkish film industry. Key developments 2004 to 2013


Author: Martin KANZLER, European Audiovisual Observatory


As Turkish cinema celebrates its 100th anniversary, the Turkish film industry looks back at a dynamic and eventful history. Today, Turkey is firmly established as the 2nd largest European theatrical growth market and the 7th largest theatrical market in terms of admissions, only superseded by the ‘big 5’ EU markets and the Russian Federation. The Turkish film market also stands out in the pan-European landscape as the only market where national films regularly outperform US films.

The Observatory’s report is probably the most comprehensive market analysis of the Turkish film industry available in the English language. It can be downloaded free of charge here.

Barrier-free access to audiovisual content - A fundamental human right

Authors: Cristina Bachmeier, Institute for European Media Law (EMR), Saarbrücken/Brussels

Published: 02/12/2014

The Lead Article of this IRIS plus offers an in-depth and entertaining exploration of the different approaches that have been followed at various levels (international or European, national or local) by different means (regulatory or voluntary). The result is a collage of best practices and good examples, but it nonetheless shows that merely adopting the toolkit set up for linear media is insufficient to ensure a truly barrierfree Internet. It can be downloaded free of charge:  More

Event - Brussels conference on fiscal incentive schemes - Film now on line! (Brussels, Belgium)

Presentation of a new study and round table
Monday 20 October, 2014, 11.00 am – 1.00 pm (entry from 10.30)
Kindly hosted by the Representation of the Free State of Bavaria to the EU, Rue Wiertz 77, Brussels.

This free public conference examined the impact of tax shelter, tax credits and tax rebates on film and audiovisual production in Europe. The European Audiovisual Observatory has commissioned a brand new study from Olsberg•SPI which examines the effects of fiscal incentive schemes in Europe. The findings of this new report were presented at this conference by its authors.

A round table debate followed the presentation and we asked, in particular, the following questions:

  • What other initiatives are needed to complement the fiscal incentive to deal with the anticipated needs of increased infrastructure as a result?
  • How do you ensure a balance between growth of the domestic independent and international production sectors following the introduction of an incentive?
  • What adverse effects could result from the introduction of an incentive?

Watch the film of the conference here:

18/09/2014 : Press release - Only 16.3% of European films directed by women between 2003 and 2012

  • Within the same period 8.9% of the admissions for European films went to films by female directors.
  • On average, a film by a male director recorded slightly more than twice the number of admissions (1:2.02 female:male) than the average film by a female director.

These figures are drawn from the European Audiovisual Observatory’s latest report: Female directors in European film productions. State of play and evolution between 2003 and 2012 produced by Film Analyst Julio Talavera Milla. This first-of-its-kind pan-European analysis of films by female directors (produced using the Observatory’s LUMIERE database on admissions of films released in Europe) reveals that only 16.3% of the European films produced between 2003 and 2012 were shot by female directors. This percentage is even lower when it comes to the share of admissions, with European films by women directors accounting for 8.9% of the total admissions in Europe during the same period.

PDF version of this press release

Purchase this publication on our on line shop.



04/09/2014 : Press release - Enabling Access to the Media for all – how does European law take care of disabled media users? New IRIS plus report by the European Audiovisual Observatory

In today’s ultra-connected world of smartphones, tablets and smart watches, it has never been more important to protect the rights of disabled members of our society to access audiovisual content. Indeed, barrier-free access to audiovisual content is paramount to our fundamental right to freedom of expression and information. But how does guaranteeing maximum access work in practice? What steps have European lawmakers taken, and are taking, to ensure that the 15% of our society with some form of impairment can enjoy optimum access not only to traditional TV, but also the internet and the increasing number of on-demand services? The European Audiovisual Observatory, part of the Council of Europe in Strasbourg, examines the current legal state of play in its latest IRIS plus report:

Enabling Access to the Media for All

Buy this new publication in our on line shop.