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Amazon is the biggest buyer of EU films for SVOD release outside of Europe

European Audiovisual Observatory publishes new free report on the export of European films on SVOD services outside Europe
Strasbourg, France 26/09/2019
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Amazon is the biggest buyer of EU films for SVOD release outside of Europe

This new report finds that:

  • EU films make up 14% of all unique titles in the 79 non -European SVOD catalogues studied
  • North America (16 SVOD services) and China (3 SVOD services) have the largest number of unique EU film titles in their catalogues with respectively 4 095 and 2 585 unique EU titles.
  • The biggest buyer for EU film titles is Amazon with 3 281 unique titles in its 14 country catalogues, followed by Netflix with 1 816 unique titles for its 20 catalogues. Russian service Ivi and the 3 Chinese services Youku, iQiyi, Tencent Video were the biggest single country services acquiring EU films.

Christian Grece, Observatory European Television and On-demand Audiovisual Markets Analyst, has focused on a sample of 79 non-EU SVOD services and their catalogues in 21 countries across the globe. The aim of this study, based on new data collected in June 2019, is to determine the market for EU films on SVOD beyond the borders of the European Union. Ce rapport a été soutenu par le programme Creative Europe de l'Union européenne.

1. Production and export: Which countries are the biggest exporters of EU films to SVOD beyond Europe’s borders?

The majority of EU films found on SVOD services around the world are produced in EU-5. The United Kingdom is by far the biggest supplier of EU films with 38% of all unique EU titles, followed by France with 18%, Germany with 12%, Italy with 11% and Spain with 6%. Together, these 5 countries account for 85% of all unique EU film titles available on SVOD outside of Europe in the sample catalogues studied.

However, medium size film producing countries, with diversified filmographies (Belgium, the Netherlands, Austria), special genres (e.g. Nordic noir: Sweden, Denmark, Finland), or English-speaking (Ireland), manage also to export films outside of Europe. These 7 countries account for 11% of all unique film titles found in the SVOD catalogues analysed.

With 7 450 unique film titles, EU film titles represent 14% of film titles on offer in the 79 SVOD catalogues studied.

Film titles by region and country of origin

Source: European Audiovisual Observatory based on information from Ampere Analysis
NB. EUR OBS: Observatory non EU member states: Albania, Armenia, Bosnia and Herzegovina, Switzerland, Georgia, Iceland, Montenegro, North Macedonia, Norway, Russia, Turkey.

 

2. Which regions and SVOD services are the biggest buyers of EU film titles?

North America (16 services) and China (3 services) offer the largest number of unique EU film titles with respectively 4 095 and 2 585 unique EU titles. Russia (3 services) and Australia & New Zealand (8 services) are other regions with an above average number of unique EU films titles with respectively 1 813 and 1 644 unique titles.

The biggest buyer for EU film titles is Amazon with 3 281 unique titles in its 14 country catalogues, followed by Netflix with 1 816 unique titles for its 20 catalogues

Russian service Ivi and the 3 Chinese services Youku, iQiyi, Tencent Video were the biggest single country buyers of EU films.

Indian service Eros Now, Canadian service Sundance Now, Viu (6 countries) and CBS All Access on the other hand carry between 31 and 3 unique EU film titles in their catalogues.

Source: European Audiovisual Observatory based on information from Ampere Analysis

Number of single EU film titles in SVOD catalogues by services
Source: European Audiovisual Observatory based on information from Ampere Analysis


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