Latest news Latest news
Other News Other News
Back

Amazon is the biggest buyer of EU films for SVOD release outside of Europe

European Audiovisual Observatory publishes new free report on the export of European films on SVOD services outside Europe
Strasbourg, France 26/09/2019
  • Diminuer la taille du texte
  • Augmenter la taille du texte
  • Imprimer la page
  • Imprimer en PDF
Amazon is the biggest buyer of EU films for SVOD release outside of Europe

This new report finds that:

  • EU films make up 14% of all unique titles in the 79 non -European SVOD catalogues studied
  • North America (16 SVOD services) and China (3 SVOD services) have the largest number of unique EU film titles in their catalogues with respectively 4 095 and 2 585 unique EU titles.
  • The biggest buyer for EU film titles is Amazon with 3 281 unique titles in its 14 country catalogues, followed by Netflix with 1 816 unique titles for its 20 catalogues. Russian service Ivi and the 3 Chinese services Youku, iQiyi, Tencent Video were the biggest single country services acquiring EU films.

Christian Grece, Observatory European Television and On-demand Audiovisual Markets Analyst, has focused on a sample of 79 non-EU SVOD services and their catalogues in 21 countries across the globe. The aim of this study, based on new data collected in June 2019, is to determine the market for EU films on SVOD beyond the borders of the European Union. Ce rapport a été soutenu par le programme Creative Europe de l'Union européenne.

1. Production and export: Which countries are the biggest exporters of EU films to SVOD beyond Europe’s borders?

The majority of EU films found on SVOD services around the world are produced in EU-5. The United Kingdom is by far the biggest supplier of EU films with 38% of all unique EU titles, followed by France with 18%, Germany with 12%, Italy with 11% and Spain with 6%. Together, these 5 countries account for 85% of all unique EU film titles available on SVOD outside of Europe in the sample catalogues studied.

However, medium size film producing countries, with diversified filmographies (Belgium, the Netherlands, Austria), special genres (e.g. Nordic noir: Sweden, Denmark, Finland), or English-speaking (Ireland), manage also to export films outside of Europe. These 7 countries account for 11% of all unique film titles found in the SVOD catalogues analysed.

With 7 450 unique film titles, EU film titles represent 14% of film titles on offer in the 79 SVOD catalogues studied.

Film titles by region and country of origin

Source: European Audiovisual Observatory based on information from Ampere Analysis
NB. EUR OBS: Observatory non EU member states: Albania, Armenia, Bosnia and Herzegovina, Switzerland, Georgia, Iceland, Montenegro, North Macedonia, Norway, Russia, Turkey.

 

2. Which regions and SVOD services are the biggest buyers of EU film titles?

North America (16 services) and China (3 services) offer the largest number of unique EU film titles with respectively 4 095 and 2 585 unique EU titles. Russia (3 services) and Australia & New Zealand (8 services) are other regions with an above average number of unique EU films titles with respectively 1 813 and 1 644 unique titles.

The biggest buyer for EU film titles is Amazon with 3 281 unique titles in its 14 country catalogues, followed by Netflix with 1 816 unique titles for its 20 catalogues

Russian service Ivi and the 3 Chinese services Youku, iQiyi, Tencent Video were the biggest single country buyers of EU films.

Indian service Eros Now, Canadian service Sundance Now, Viu (6 countries) and CBS All Access on the other hand carry between 31 and 3 unique EU film titles in their catalogues.

Source: European Audiovisual Observatory based on information from Ampere Analysis

Number of single EU film titles in SVOD catalogues by services
Source: European Audiovisual Observatory based on information from Ampere Analysis


Celebrating our 30th Anniversary Celebrating our 30th Anniversary

We’re kicking off our 30th anniversary celebrations by inviting you to visit our art nouveau headquarters here in Strasbourg, just down the road from the Council of Europe to which we belong.

Step inside the magnificent Villa Schutzenberger and discover the secrets of its amazing history and the family who built it.

Find out more about the work of the European Audiovisual Observatory and its dynamic team.

Just open the iron gates and step inside….

 

Featured online service Featured online service

Yearbook online

A unique source of data on:
• television • film • video • on-demand audiovisual services in 40 European countries and Morocco

  • 400 tables featuring more than 25 000 figures
  • 40 country fact sheets
  • The current edition 2021 covers the data range 2016 to 2020

More information and subscriptions available here

FEATURED NEWSLETTER FEATURED NEWSLETTER

Monthly Wrap Up

Subscribe to our monthly newsletter to get links to our latest film, TV and VOD publications.

You’ll also get advance invitations to our forthcoming events. Rounding off with links to our recent conference presentations. What’s not to like?

To join our mailing list:

 email Alison Hindhaugh

  telephone on + 33 (0) 3 90 21 60 10 (direct)

TRACKING THE REVISED AVMSD TRANSPOSITION TRACKING THE REVISED AVMSD TRANSPOSITION

We're tracking the transposition of the Revised Audiovisual Media Services Directive in the EU

Latest update 05/09/2022

New Edition online now New Edition online now

Yearbook Online Service 2021

A UNIQUE SOURCE OF DATA on:
• television • film • video • on-demand audiovisual services in 40 European countries and Morocco

Published: 16/11/2021

► 400 tables featuring more than 25 000 figures
► 40 country fact sheets
► Data from 2016 to 2020

More

Price:  370 €
(click here for details)

Events and Diary Events and Diary

Visit our Events page for up to date details of Observatory events, plus information on events attended by our talented team.

Click here

Watch Our films Watch Our films

 

Visit our YouTube channel to watch our latest films and conferences.

Click here

FOLLOW US ON SOCIAL MEDIA FOLLOW US ON SOCIAL MEDIA

            

  Watch our videos