Latest news Latest news
Other News Other News
Back

Most European content on VOD is non-national - with UK content taking the lead

European Audiovisual Observatory publishes new report on Film and TV content on VOD in Europe
Strasbourg, France 28/11/2019
  • Diminuer la taille du texte
  • Augmenter la taille du texte
  • Imprimer la page
  • Imprimer en PDF
Most European content on VOD is non-national - with UK content taking the lead

Film and TV content in VOD catalogues - 2019 edition: available to download here

  • European content (film and TV) represents 30% of all content found on TVOD and 26% of SVOD in the EU if we consider film and series titles and/or seasons (as opposed to individual episodes)
  • Counting individual episodes, European content (film and TV) accounts for 27% of all content found in TVOD catalogues and 20% of all episodes found in SVOD catalogues in the EU. 
  • Taking TV episodes into account, the TV content offer is five times bigger than film titles available on TVOD, and 3.6 times bigger on SVOD

Given the rise of subscription and transactional VOD services in Europe, the European Audiovisual Observatory, part of the Council of Europe in Strasbourg has just up-dated its ground-breaking report on Film and TV content in VOD catalogues. This new report was authored by Christian Grece and Marta Jiménez Pumares, TV and VOD Analysts within the Observatory’s Department for Market Information. The film catalogue data comes from JustWatch, Ampere, Filmtoro, La Pantalla Digital and EUROVOD; the TV content data was supplied by JustWatch. This report was supported by the Creative Europe Programme of the European Commission.

A few key findings from this new free report:

1. There are more single film titles available on VOD than TV content, but if one counts TV episodes, there is more TV content available

  • There is on average five times more TV episodes (meaning anything that is labelled ‘TV’ by the VOD services analysed) than film titles offer on TVOD, 3.6 times more on SVOD

2. There is slightly more European content available on TVOD than on SVOD

  • European content accounts for 30% of all content available on TVOD and 26% of all content of SVOD (counting single films and TV titles or seasons)
  • When counting the number of TV episodes rather than single titles or seasons, the share of European content falls to 27% on TVOD and to 20% on SVOD.
  • The share of US content on VOD in the EU is highest when TV episodes are considered, lowest when TV titles are considered (see figure below)

3. Most European content in VOD catalogues is non-national

  • TVOD has a higher share of national film and TV content than SVOD services

4. The UK is by far the biggest exporter of European content in VOD.

  • On TVOD, British film and TV titles are the most exported titles of EU produced content (getting 32% and 48% of the EU market respectively), followed by French film titles and German TV titles

  • On SVOD, British film and TV titles account also for the lion’s share of EU exports with over 50% of all titles which were exported

Methodology
The film data in this report is based on June 2019 catalogue data from JustWatch, Ampere, Filmtoro, La Pantalla and EUROVOD taken from 146 TVOD catalogues and 136 SVOD catalogues. The TV content data is based on JustWatch data from 118 SVOD catalogues in 21 EU countries and on 53 TVOD catalogues from 14 EU countries collected in October 2019.


A spotlight on the new Digital Services Act Package A spotlight on the new Digital Services Act Package

In 2019, the European Commission launched the process for the adoption of a comprehensive regulatory package, the so-called Digital Services Act package (DSA).
Two new Regulation proposals were published on 15 December 2020 and aim at modernising the current legal framework for digital services. At a key point in the discussions on this new legislative framework, we are organising a series of webinars dealing with specific topics, where the areas of interplay between the DSA package and existing regulatory instruments may appear more complex in order to help pave the way for a structured exchange among stakeholders, with the Observatory team acting as facilitator for the discussion.

 You can register to take part here.

An initial introductory conference took place on 11 February. Here’s the film of this first conference: 
 The new Digital Services Act Package: a paradigm shift?
Introduction by Francisco Cabrera Blázquez
  The DSA Package: An Introduction

See below for the themes of the various webinars.

A series of webinars A series of webinars
Featured online service Featured online service

Yearbook online

A unique source of data on:
• television • film • video • on-demand audiovisual services in 40 European countries and Morocco

  • 287 tables featuring more than 25 000 figures
  • 40 country-fact-sheets
  • The current edition 2020/2021 covers the data range 2015 to 2019

More information and and subscriptions available here

Featured Database Featured Database

LUMIERE VOD

The updated LUMIERE VOD directory of European works provides data

  • on the presence of 41 550 European film titles 
  • in 367  different VOD catalogues 
  • representing 472 180 film presences at the end of August 2020.

This free access directory is supported by European Commission’s Creative Europe programme.

TRACKING THE REVISED AVMSD TRANSPOSITION TRACKING THE REVISED AVMSD TRANSPOSITION

We're tracking the transposition of the Revised Audiovisual Media Services Directive in the EU

Latest update 12/05/2021

paid for services paid for services

Yearbook Online Service 2020/2021

A UNIQUE SOURCE OF DATA on:
• television • film • video • on-demand audiovisual services in 40 European countries and Morocco

Published: 17/11/2020

► 287 tables featuring more than 25 000 figures
► 40 country data sheets
► Data from 2015 to 2019

More

Price:  370 €
(click here for details)

Database of studies and data from the European film agencies

Our monthly newsletter Our monthly newsletter

If you want to stay informed, make sure you receive our monthly “wrap-up” newsletter and information about our latest free publications.

To join our mailing list:

email Alison Hindhaugh

Or telephone on:
  + 33 (0) 3 90 21 60 10 (direct)

Events and Diary Events and Diary

Visit our Events page for up to date details of Observatory events, plus information on events attended by our talented team.

Click here

Follow us on Social Media Follow us on Social Media

        

  Watch our videos