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Most European content on VOD is non-national

European Audiovisual Observatory publishes two new reports on availability and visibility of Film and TV content on VOD in Europe during MIPTV
Strasbourg 7 April 2022
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Most European content on VOD is non-national


"Film and TV content in VOD catalogues" 

"The visibility of audiovisual works on TVOD - 2021 Edition" 


  • European content (film and TV) represents 32% of all content found on TVOD and 35% of SVOD in the EU if we consider film and series seasons. For all VOD catalogues (TVOD and SVOD), European content took a share of 33%.
  • 60% of all EU content available on TVOD is EU non-national and for SVOD the share of EU non-national content among all EU content is 76%.
  • The average TVOD catalogue has 5 744 titles (5 037 film titles and 707 TV seasons) and the average SVOD catalogue 1 330 titles (808 film titles and 522 TV seasons).

Given the rise of subscription and transactional VOD services in Europe, the European Audiovisual Observatory, part of the Council of Europe in Strasbourg has just updated its report on Film and TV content in VOD catalogues.

This new report was authored by Christian Grece and Marta Jiménez Pumares, TV and VOD Analysts within the Observatory’s Department for Market Information. The film catalogue data comes from JustWatch, Filmtoro, Chili, La Pantalla Digital and EUROVOD; the TV content data was supplied by JustWatch.

This report was supported by the Creative Europe Programme of the European Commission.

A few key findings from this new free report:

  • There are more single film titles available on VOD than single TV seasons of series

In all, there are 7 times more single film titles on TVOD than single TV seasons (62 717 unique film titles versus 8 766 unique TV seasons) and 4.75 times more single film titles than TV seasons on SVOD (58 805 unique film titles versus 12 358 unique TV seasons)

Source: JustWatch, Filmtoro, Chili, La Pantalla Digital, EUROVOD catalogue data

  • There is more European content available on TVOD than on SVOD

European content accounts for 32% of all content available on TVOD and 35% of all content of SVOD (counting films and TV seasons) but in absolute numbers more European content is available on TVOD.

Source: JustWatch, Filmtoro, Chili, La Pantalla Digital, EUROVOD catalogue data

  • Most European content in VOD catalogues is non-national

TVOD (40% national content) has a higher share of national film and TV content than SVOD services (24% of national content) but the majority of EU content on VOD is non-national.

Source: JustWatch, Filmtoro, Chili, La Pantalla Digital, EUROVOD catalogue data


The film data in this report is based on May 2021 catalogue data from JustWatch, Filmtoro, La Pantalla and EUROVOD taken from 138 TVOD catalogues and 420 SVOD catalogues in 26 EU countries.

The TV content data is based on JustWatch data from 307 SVOD catalogues in 19 EU countries and on 49 TVOD catalogues from 13 EU countries collected in May 2021.

Download "The visibility of audiovisual works on TVOD - 2021 Edition" here

The second report, The visibility of audiovisual works on TVOD - 2021 Edition, authored by Gilles Fontaine, addresses the visibility of European works on Transactional VOD services’ home pages.

  • Visibility : there is no significant gap between the share of European works in catalogues and their share of promotion

The analysis of the home page of a sample of 54 TVOD services in 9 European countries shows that European works account for 32% of the promotion spots, including 18% for EU27 works. In all countries tracked with the exception of the United Kingdom and France, the majority of European works promotion spots goes to non-national titles.

However, the promotion of European films is highly concentrated: the top 10 most promoted European films account for 69% of all promotion spots dedicated to European films.

Source: European Audiovisual Observatory analysis of AQOA data



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