Latest news
Other News

Back Almost 70% of admissions to European films stemmed from low-grossing and mid-tier films in 2022

THE EUROPEAN AUDIOVISUAL OBSERVATORY HAS JUST PUBLISHED A NEW REPORT ON THE EUROPEAN BOX OFFICE STRUCTURE IN TERMS OF FILM TYPES
Almost 70% of admissions to European films stemmed from low-grossing and mid-tier films in 2022

Download "An analysis of European box office structure 2010-2022" here 

 

How many US blockbusters and mid-tier films were on release in Europe in 2022 and how much lower was that number when compared to the past decade? How important are US blockbusters and mid-tier films for the European box office markets, i.e., which share of admissions is generated by these films? These are some of the questions addressed by the brand new Observatory report  "An analysis of European box office structure 2010-2022", which analyses for the first time the composition of the European box office in terms of four film types:  blockbusters, high-grossing films, mid-tier films and low-grossing films. 

Key findings include:

  • Fewer than 100 films sold more than one million tickets across Europe in 2022.
  • The film offering in Europe is very diverse with over 12 000 films being registered to be on release in Europe (Europe refers to the 28 European markets for which there was a sufficiently high data coverage rate. Cumulatively these 28 markets are estimated to account for 99% of total estimated admissions in Europe) , 96% of which can be categorised as low-grossing films. (For the purposes of this report films have been categorised – based on the number of tickets sold per year – as one of the four following film types: blockbusters, high-grossing films, mid-tier films or low-grossing films.)
  • However, the European box office is highly concentrated in terms of admissions, with the top 10 and top 20 films alone accounting for 34% and 48% of total admissions in 2022, respectively. 
  • Concentration levels were comparatively high in 2022, when compared to the past decade.
  • US blockbusters stand out as single most important driver of admissions in Europe, accounting for an estimated 32% of all the cinema tickets sold in Europe in 2022. 
  • There are significant differences in both the box office composition as well as admissions concentration among individual European markets. For instance, in the UK and Ireland US blockbusters – also due their shared language - took 51% of total admissions, while in France they only accounted for 31%.
  • Decreasing number of US mid-tier films causes admissions to mid-tier films to decline over time, as US films increasingly focus on blockbusters
  • Almost 70% of admissions to European films stem from low-grossing and mid-tier films
  • A total of 75% of cumulative admissions to European films were generated in their home markets, and 25% in other – non-national – European markets. While almost all admissions to European films qualifying as blockbusters or high-grossing films were generated in their home markets (93% and 95% respectively), almost half of the cumulative admissions to European low-grossing films were generated on non-national markets. 

European low-grossing films dominate film offering, US blockbusters stand out in terms of admissions share

  Composition of European box office market by film types and origin – 2022
Estimated; refers to the 27 European sample markets

Source : European Audiovisual Observatory

 


 

Strasbourg 14 December 2023
  • Diminuer la taille du texte
  • Augmenter la taille du texte
  • Imprimer la page
Featured online service

Yearbook online

A unique source of data on:
• television • film • video • on-demand audiovisual services in 42 European countries and Morocco

  • 400 tables featuring more than 25 000 figures
  • 43 country fact sheets
  • The current edition 2023 covers the data range 2018 to 2022

More information and subscriptions available here

FEATURED NEWSLETTER

Monthly Wrap Up

Subscribe to our monthly newsletter to get links to our latest film, TV and VOD publications.

You’ll also get advance invitations to our forthcoming events. Rounding off with links to our recent conference presentations. What’s not to like?

To join our mailing list:

 email Alison Hindhaugh

  telephone on + 33 (0) 3 90 21 60 10 (direct)

TRACKING THE REVISED AVMSD TRANSPOSITION

We're tracking the transposition of the Revised Audiovisual Media Services Directive in the EU

Latest update 03/04/2024

 

Promotion of European works

Latest update 3/11/2023

Events and Diary

Visit our Events page for up to date details of Observatory events, plus information on events attended by our talented team.

Click here

Watch Our films

Visit our YouTube channel to watch our latest films and conferences.

Click here

FOLLOW US ON SOCIAL MEDIA

                      

Watch our videos