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The EU will lose 14% of the European TV advertising market post-Brexit.

Understand the audiovisual market shifts in Europe after BREXIT thanks to the European Audiovisual Observatory’s new online Yearbook!
Strasbourg, France 17 November 2020
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The EU will lose 14% of the European TV advertising market post-Brexit.

Brexit marks the emergence of the UK as a powerful European but non-EU player on world audiovisual markets. How can we understand the seismic shifts in the European markets post-Brexit? The European Audiovisual Observatory has just launched the 2020/2021 edition of its online Yearbook. With its coverage of 40 European countries and Morocco, the Yearbook provides a unique overview of what’s happening in the audiovisual sector with:

  • 287 tables 
  • 40 country fact sheets
  • This new 2020/20201 edition includes the data range of 2015 to 2019 

A single user subscription costs 370 euros and multi-user access costs 800 euros. Subscribe here.
We offer a free subscription to selected media journalists. For further information contact:

So what are the new post-Brexit changes we can expect in the media markets?

• The EU loses a TV channel hub.

The UK has hitherto been the main hub for the establishment of TV channels in the EU. Other non-European Union countries hosting a large number of TV channels include Russia and Turkey and, to a lesser extent, Switzerland, Albania and Georgia.

European channels established outside the European Union (proforma, 2019)

Note: includes all European countries members of the European Audiovisual Observatory
Source: European Audiovisual Observatory/MAVISE Database

Due to Brexit, the European Union loses 14% of the European TV advertising market.

The European Union‘s weight on the European audiovisual market obviously decreases with Brexit. It will for instance capture only 73% of the European market, vs. 87% before the Brexit.

Due to Brexit, the European Union loses 11% of its pay-TV subscribers and 23% of its SVOD subscribers. 

But the UK joins a very diverse club post BREXIT. 

Outside the European Union, European countries present very different profiles in terms of media concentration. The audience share of the main TV groups is slightly lower than in the EU, with strong differences between countries.

Audience share of the 4 main broadcasting groups (%, 2019)

Source: European Audiovisual Observatory analysis of Glance data.

The yearbook 2020/2021: all the key data to understand the market shifts in Europe after Brexit.


A spotlight on the new Digital Services Act Package A spotlight on the new Digital Services Act Package

In 2019, the European Commission launched the process for the adoption of a comprehensive regulatory package, the so-called Digital Services Act package (DSA).
Two new Regulation proposals were published on 15 December 2020 and aim at modernising the current legal framework for digital services. At a key point in the discussions on this new legislative framework, we are organising a series of webinars dealing with specific topics, where the areas of interplay between the DSA package and existing regulatory instruments may appear more complex in order to help pave the way for a structured exchange among stakeholders, with the Observatory team acting as facilitator for the discussion.

 You can register to take part here.

An initial introductory conference took place on 11 February. Here’s the film of this first conference: 
 The new Digital Services Act Package: a paradigm shift?
Introduction by Francisco Cabrera Blázquez
  The DSA Package: An Introduction

See below for the themes of the various webinars.

A series of webinars A series of webinars
Featured online service Featured online service

Yearbook online

A unique source of data on:
• television • film • video • on-demand audiovisual services in 40 European countries and Morocco

  • 287 tables featuring more than 25 000 figures
  • 40 country-fact-sheets
  • The current edition 2020/2021 covers the data range 2015 to 2019

More information and and subscriptions available here

Featured Database Featured Database


The updated LUMIERE VOD directory of European works provides data

  • on the presence of 41 550 European film titles 
  • in 367  different VOD catalogues 
  • representing 472 180 film presences at the end of August 2020.

This free access directory is supported by European Commission’s Creative Europe programme.


We're tracking the transposition of the Revised Audiovisual Media Services Directive in the EU

Latest update 12/05/2021

paid for services paid for services

Yearbook Online Service 2020/2021

• television • film • video • on-demand audiovisual services in 40 European countries and Morocco

Published: 17/11/2020

► 287 tables featuring more than 25 000 figures
► 40 country data sheets
► Data from 2015 to 2019


Price:  370 €
(click here for details)

Database of studies and data from the European film agencies

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