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European VOD revenues increased 30-fold over the last ten years

European Audiovisual Observatory publishes new European VOD trends report
Strasbourg, France 09 February 2021
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European VOD revenues increased 30-fold over the last ten years

Download "Trends in the VOD market in the EU 28" free here

This new report finds (for the period 2010 – 2020, so still EU28 including UK data):

  • The paid VOD market (SVOD and TVOD) revenues increased from EUR 388.8 million in 2010 to EUR 11.6 billion in 2020
  • SVOD market revenues in Europe mainly drove this trend, exploding from EUR 12 million in 2010 to EUR 9.7 billion in 2020
  • TVOD market revenues also rocketed from EUR 377 million in 2010 to EUR 1.87 billion in 2020

This new European Audiovisual Observatory report focuses on the evolution of the subscription video-on-demand (SVOD), transactional video-on-demand (TVOD) and advertising-financed and broadcaster video-on-demand markets (AVOD/BVOD) markets in the European Union (EU28) and their impact on the traditional audiovisual markets.

The first section of the report explores the evolution of paid VOD services in the EU and their place in the overall EU audiovisual market. The second section focuses on SVOD services, on the changes the shift to direct-to-consumer streaming services has provoked on the audiovisual market and the potential impact for incumbent players. The third section of the report gives a snapshot of the TVOD market and its impact on the home entertainment market in the EU. Section four summarizes the content offer of TVOD and SVOD services in the EU and Section five gives a short overview of the advertising sector and BVOD revenues.

Key findings of this report:

Explosion of paid VOD in Europe

  • The paid VOD market (SVOD and TVOD) exploded in the past 10 years, with revenues increasing from EUR 388.8 million in 2010 to EUR 11.6 billion in 2020, mainly driven by an astonishing growth in SVOD revenues, from EUR 12 million in 2010 to EUR 9.7 billion in 2020.

Multiple service launches over the past 10 years

  • The growth in SVOD revenues was driven by multiple service launches over the past 10 years and rapid consumer adoption in Europe, with OTT SVOD subscriptions passing from 300 000 subscriptions in 2010 to over 140 million in 2020. 

Non-European players dominate the SVOD market, as opposed to legacy landscape

  • On the traditional audiovisual sector, European TV players dominated their national market. With the shift to direct-to-consumer SVOD streaming services, and the entry of global tech, US studios and entertainment players into EU national markets, the old market equilibrium is changing and new entrants dominate the EU SVOD market.

Purchase of films online will overtake rentals

  • The growth on the TVOD market was driven by an steady increase in retail and rental revenues, from EUR 377 million in 2010 to EUR 1.87 billion in 2020,  with retail revenues soon to surpass rental revenues in the coming years as digital purchases of recent theatrical films becoming more popular with EU consumers.

Advertising financed VOD (AVOD) set to skyrocket

  • While the AVOD/BVOD market is still in its infancy in Europe and only represents a fraction of traditional TV advertising revenues for most commercial TV players, the sector is set to rapidly increase in revenues as new AVOD players enter the EU market and advertisers shift their advertising expenses online to reach consumers who are increasingly spending viewing time on advertising-financed services. 

Paid VOD revenues set to increase as percentage of total European AV market

  • While paid VOD revenues are still a small fraction of total audiovisual revenues in the EU (7% of EUR 114.5 billion in 2019), this share is set to increase with profound changes happening on the audiovisual sector. The report explores these changes on the audiovisual market and their impact on the audiovisual sector in the EU


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Strasbourg, France, Online Workshop 10 December 2020
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Diversity and inclusion in the European audiovisual industries: both on and off-screen

Workshop 10 December 2020.

Highlights

  • Session 1 - “Diversity and inclusion off-screen” will examine under-representation behind the camera. What is the situation off-screen? How inclusive is the world of film and television? Themes include equal employment conditions and  training opportunities for minority and under-represented groups.
  • Session 2 - “Diversity and inclusion on-screen” will discuss about how to promote inclusion and non-discrimination on screen/air. Themes include best practices for measuring the perception of D&I on screen/air, how film funds encourage broader on-screen diversity, and broadcaster long-term strategies for promoting D&I on air. 

 Summary of the workshop

Presentations

Session 1-  D&I Off-screen

UK diversity data: methods and results: Amy Turton, Project Manager, Creative Diversity Network, Diamond

 The gender pay gap: good practices against inequality: Pauline Durand-Vialle, CEO, FERA - Federation of European Screen Directors

 Highlights from the “Good Practice Handbook”: Daphne Tepper, Director, UNI Europa

Session 2 - D&I on-screen

 Introduction: Sophie Valais, Senior Legal Analyst, EAO

 Promoting D&I on-air: a comprehensive and long-term strategy: Miranda Wayland, Head of Creative Diversity at BBC

 Assessing the perception of diversity on TV: the CSA Barometer: Géraldine Van Hille, Head of Department for Social Cohesion Missions, CSA, France

Featured online service Featured online service

Yearbook online

A unique source of data on:
• television • film • video • on-demand audiovisual services in 40 European countries and Morocco

  • 287 tables featuring more than 25 000 figures
  • 40 country-fact-sheets
  • The current edition 2020/2021 covers the data range 2015 to 2019

More information and and subscriptions available here

Featured Database Featured Database

LUMIERE VOD

The updated LUMIERE VOD directory of European works provides data

  • on the presence of 41 550 European film titles 
  • in 367  different VOD catalogues 
  • representing 472 180 film presences at the end of August 2020.

This free access directory is supported by European Commission’s Creative Europe programme.

Tracking measures for COVID-19 Tracking measures for COVID-19

We're tracking support measures for audiovisual industries

TRACKING THE REVISED AVMSD TRANSPOSITION TRACKING THE REVISED AVMSD TRANSPOSITION

We're tracking the transposition of the Revised Audiovisual Media Services Directive in the EU

Latest update 25/02/2021

paid for services paid for services

Yearbook Online Service 2020/2021

A UNIQUE SOURCE OF DATA on:
• television • film • video • on-demand audiovisual services in 40 European countries and Morocco

Published: 17/11/2020

► 287 tables featuring more than 25 000 figures
► 40 country data sheets
► Data from 2015 to 2019

More

Price:  370 €
(click here for details)

Database of studies and data from the European film agencies

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